Sex
on a Bike Seat
This column
first appeared in The Motorcycle News
May 2009
Having
lived the motorcycle lifestyle for many years, 26
to be exact, the showdown between Biker Chick and
Biker Babe stilettos a path across my intelligent,
road-map-reading brain quite frequently. Despite the
growing trend of females entering the sport of motorcycling,
still they persist: images of the ideal Biker Babe
- the sexy, partially (and sometimes completely) nude
girl contorting herself into tantalizing positions
across a motorcycle seat, simply for the viewing pleasure
of the visually-stimulated male.
She is
not discriminatory, gracing bike seats of every genre:
Ms. Motocross; Miss Custom Harley-Davidson, Miss World
Superbike. I'd like to see a biker dude under similar
circumstances – boxerless, wearing just chaps;
well muscled (not the Molson muscle either); shot
under flattering light with a brush of Adobe Photoshop®
and hung in all the right laundry room spaces. Would
men begin to take us, the long-distance female rider,
seriously if our laundry-room walls were papered with
posters of nude, upstanding motorcycling men, posing
alongside an ironing board, Georgio Armani shirt dangling
in hand? The steam button is easier to find than an
oil drain plug let me assure you.
Sales
of motorcycles to women in Canada sit at close to
30 per cent and are growing. It's apparent women aren't
exactly shying away from the male-dominated sport.
Women are still in front the lens – only this
time in clothing, helmets on, posing astride their
own machines. No longer content to be the “bitch
on the back”, women are preferring to be the
“bro” in front. Today's female sex are
not just riding the seat to the corner and back for
a Boston creme either.
In a
bold Harley-paradox effort, Harley-Davidson in 2006
launched its “Garage Party” concept –
a women-only themed open house, geared towards women's
riding interests. Women were demonstrated motorcycle
controls basics, shown proper riding gear and given
the opportunity to connect with other female riders.
Back paddling perhaps? Or was it that the motorcycle
industry began to recognize women as more than a calendar
commodity – a market to be cornered when household
income contribution by women in Canada sits close
to 50 per cent? Stiletto that all the way to the bank.
Sources: Canadian Harley Davidson Stats,
Deeley Harley Davidson Canada, Research and Database;
The Motorcycle and Moped Industry Council; Statistics
Canada, 2006 Average Earnings by Sex and Work Pattern