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Home Grown Part Two

The edited version of this story first appeared in Simcoe Life Magazine

July/August 2008

For these budding businesses growing up wasn’t so bad. Teresa Vincent moved her UCA Branding from her living room into a shop and is now leasing commercial space. James O’Rourke’s business grew so big he sold it, only to revisit the welding business later, serving one of Simcoe's largest employers. Jeff Argue keeps pushing the envelope to include more and more services along with employees to match. Kevin Richards and Associates won’t take no for an answer and has become among the country’s largest bailiff firms. And Renata Kostelski is taking her cookies to a new level. The magic ingredient is that they are all Home Grown.

 

UCA Branding – a balancing act

www.ucabranding.com

For Teresa Vincent, owner of UCA Branding (formerly Utopia Custom Airbrushing), it's about more than branding. The graphic arts graduate began her burgeoning business in 1997, out of her living room, in the small community of Utopia, located between Angus and Barrie.
Armed with only an airbrush and a compressor, Vincent applied her lifelong passion for graphic art to her first project: a Harley Davidson gas tank. Her minimal investment (under $5,000) paid off, as customers began dropping off car hoods and additional motorcycle parts.
As demands on her time increased, Vincent hired summer help – high school co-op students and college graphics program students. Expansion enabled her to provide additional services. Branding is the creation of an image, or logo, for new companies at start-up. In 2007, Vincent began providing graphics/branding services to those companies, in the form of logos placed onto business cards and letterheads. Quickly gaining momentum and reputation, UCA Branding was asked to create logos, banners and floor graphics for gymnasiums.

There are three platforms to Vincent's business:


  1. graphics (branding, tickets, labels, signs, vehicle lettering);
    athletics (volleyball/basketball courts, walls);
    airbrushing (vehicles, motorcycles, boats, hot rods)


Vincent is often called upon to travel and do on-site work. Working 14 to 16 hours per day during summer and averaging eight to nine hours in winter, she recognized the need to balance work and home life. To meet that need, she now operates her business with the help of a full-time employee, Cambrian College graphics graduate Emily Boriss.
Occasionally, UCA is contracted for unusual projects.

“One time, we were contracted by another painter to paint a set of drums for (rock band) Honeymoon Suite,” recalls Vincent. “They were ultimately used in a McDonalds' (television) commercial.”

Other clients include Maxell Canada, Mastercard, Volleyball Canada and Orillia S.P.C.A.
Vincent has not only outgrown her living room, she’s already outgrown plans to build a larger workspace and is now setting up her business in a leased building in Barrie.

 


Kevin Richards and Associates – Repo man

www.kevinrichards.net

Selling and leasing high-end exotic cars in Toronto was the spark that ignited Richards' interest in repossession. Vehicles would return occasionally and after questioning his employer as to why they had returned, Richards learned they had been repossessed. Speaking with his own mother, a local auctioneer, Richards discovered that bailiffs were kept busy and their work was profitable. But finding employment with a bailiff company wasn’t easy. After several disappointments, Richards landed a position in 1997 with a small company looking to expand.


“They brought me aboard and basically said, ‘The legislation is in the book on the filing cabinet, and we'll see you when we get back from Florida in a few weeks,’” Richards explains. “I was essentially asked to train myself and figure out what I needed to. I read the books over and over and learned the basics. When the owners finally came back, I began to get my hands-on training and started to market their business. I increased their revenue by approximately 300 per cent the first year I was there.”


Deciding to venture out on his own, Richards established Kevin Richards and Associates Inc. in September of 2002. He began by contacting potential clients.


Working alone, Richards managed his own marketing, customer follow-up, repossessions and accounting. His initial investment was a cell phone, a computer and an Internet connection. For tools, a legislation book and knowledge of its contents were of paramount importance. A reliable towing company and excellent insurance were also essential components of the business. “I (also) wear a bullet-proof vest on many occasions and have to use my lock picks from time to time,” Richards adds. “A GPS is helpful as well as a good pocketful of dog treats for the occasional dog that gets in your way.”


With more than 400 per cent growth since start-up, Kevin Richards and Associates has provided employment to assistant bailiffs from across Ontario, including the local area.


“The average work day is never really average,” says Richards. “It depends on what sort of files we receive. If I am asked to evict a commercial tenant, I will be working at night. I find the majority of people are home at night and that is the ideal time to repossess their vehicles.”


Kevin Richards and Associates currently represents most of the major banks in Canada in addition to several American clients. The company has also done work for commercial landlords, property managers, lawyers, paralegals and private lenders. A portion of their work also comes from a large re-marketing centre, including auctions.

 

Jeff Argue Landscaping Inc. – Grass roots success

www.jeffarguelandscaping.com

Jeff Argue established Jeff Argue Landscaping Inc. during the year 2000. The Humber College horticultural graduate's initial investment consisted of a pick-up truck, Bobcat® machine and backhoe. His start-up cost of $150,000 put him far away from his original goal to pursue a profession in nursing.


With the help of local summer students, Argue began taking on small landscaping jobs in and around Simcoe County. Through word-of-mouth advertising, Argue established a reputation for reliability and quality workmanship.


Four years later, riding on a wave of success which “exceeded our expectations,” Argue knew he had to expand. The result was the construction of an office complex and a large shop to house the company's equipment. The addition of a hydro seeder pushed his equipment worth over the half-million dollar mark – a far cry from the not-so-humble figure of $150,000 at start-up.


During peak season, which runs from April to September, Argue and his crew of 13 put in long hours, typically working from 7 a.m. to 7 p.m. Indeed, his professionalism and dedication to excellent service have landed him projects for well-to-do clients visiting Canada from the United States and as far away as Hong Kong.


Winter is another story. During the downtime, Argue saw the need for diversification. In 2006, he expanded his services to include snow removal. With a snow removal fleet that includes two plow-trucks, a loader with plow and a sander, the job gets done.


Entering the company’s headquarters in Waubaushene, Ontario, it's easy to see the reasons for Argue’s success. Attention to detail is evident from floor to ceiling, right down to the nature-inspired shade of green used on walls as well as brochures. Another recurring theme is the inukshuk, which shows up as a massive landmark on the company grounds and in miniature as a logo on company letterhead and invoices.


Jeff Argue Landscaping is a member of Landscape Ontario, Construction Safety Association of Ontario, and Southern Georgian Bay Chamber of Commerce.



Classic Trailers and Trikes
A business on the roll

www.classictrailersandtrikes.com

It has taken James O'Rourke, owner of Stayner's Classic Trailers and Trikes, more than 30 years to nurture his business into its now highly diversified state. With a start-up investment of $5,000, O'Rourke began Canadian Cycle Accessories in 1974, out of his garage in Concord, Ontario. For the first three years he worked alone, creating and welding small motorcycle accessories. As demand for his product increased, O'Rourke found it necessary to purchase additional manufacturing equipment, such as benders, presses and extra welders.


Quickly outgrowing the garage, Canadian Cycle Accessories was forced to move into a 2,000-square-foot rental unit. Production had included high quality saddle bag rails, bumpers, and running boards. During that time, Honda and Yamaha's motorcycle division approached him with a deal: he was asked to supply their touring line of motorcycles with packaged parts under the Honda and Yamaha licence. Three years after that monumental leap, O'Rourke's business had doubled, and ultimately outgrew its facility once again.


“Anything that we could make out of steel, we were making it,” recounts O'Rourke. “I still see our stuff on the older Wings (Honda Goldwings) at bike rallies. These parts were going onto their (Honda and Yamaha) touring bikes. We were the Number one accessories manufacturer in the country. We had 420 dealers selling our stuff. That's when we really outgrew everything and came to Stayner in 1980. We didn't want to rent – we wanted to buy. We could only afford to buy here, so we bought a couple of lots and put up the building.”


For the first five years in Stayner, Canadian Cycle Accessories ran two shifts with 11 employees. Then, Advanced Car Specialty approached O'Rourke with an offer to purchase his product line. After a four-year period spent overseeing the transition from Canadian Cycle Accessories to Advanced Car Specialty, O'Rourke decided to revisit the welding industry, a move that ultimately led him to his current biggest customer: Honda Motor Company.
During the early 1990s, Honda Motor Company of Alliston approached O'Rourke with a proposition. After inviting O'Rourke to their manufacturing plant to review their needs, Honda commissioned him to design and create paint jigs – tools that would aid their robots in grasping specific fixtures located on the vehicles during the paint process.

“We provide Alliston (Honda) with thousands and thousands of paint jigs for their different vehicles,” explains O'Rourke. “We repair them or change the design when they change production to a different vehicle. I would say 75 per cent of the paint jigs they use are ours. Between the two plants, about $150,000. Actually, we are also currently doing repair work to another company's paint jig.”


It has been a slow and steady road to unimaginable business success for O'Rourke. Currently operating under the name Classic Trailers and Trikes, building motorcycle trike conversions and selling toy haulers (fifth-wheel trailers that have a cargo area for recreational vehicles) is the perfect complement to his welding business.

 

Donna Douglas Communications • Training – and much more

For Donna Douglas, it's business as usual. Making business her business, she began her company, Donna Douglas Communications • Training, in 1995. Her Go Venture program offers start-up training for new businesses and management training for existing businesses. Since its launch, Douglas has helped start 800 businesses, mostly from the Barrie area.


What do entrepreneurs look like? According to Douglas:


Business start-ups by women (54 per cent) outnumber those started by men, at 46 per cent.
Forty per cent of business owners are over 46 years old.
Thirty-five per cent are between the ages of 35 and 46.
Twenty-five per cent are under 35.
Eighty-two per cent of Barrie area entrepreneurs are self-employed full-time and self-supporting by the end of their second year in business.
Twelve per cent are working part-time jobs by the end of their second year to supplement their business income.
Six percent of businesses started are now closed, re-employed, or unavailable.



 

 

 

 

 

 

 

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